Certificate IV in Marketing and Communication
- Location
- Online
- Study Mode
- Online
- Awarded by
- Swinburne Open Education (RTO: 3059)
- Qualification
- Certificate IV
- Course Fee
- Price may vary
- Duration
- 12 - 18 months (self-paced)
- Start Date
- Start Anytime
- Payment Options
- Fee For Service
About the Course
The BSB40820 Certificate IV in Marketing and Communication, offered by Swinburne Open Education, is a nationally recognised qualification designed for those looking to build a solid foundation in marketing and communications. Awarded by Swinburne University of Technology, this course is delivered entirely online over 12 to 18 months at a self-paced rate, making it well suited to those balancing study with existing work or personal commitments. It is open to Australian students aged 18 and over, with no formal academic prerequisites required. Across 13 online modules, students develop practical skills across a broad range of marketing and communications disciplines. Core learning areas include coordinating marketing activities, analysing consumer behaviour, understanding the communications industry, and producing complex written documents. Elective study extends into digital and e-marketing communications, social media strategy, digital content creation, big data analysis, and applied critical thinking. Assessments are varied and practical in nature, incorporating online quizzes, short answer questions, projects, case studies, and video role plays — all designed to reflect real-world professional contexts. The course is taught by an experienced marketing professional with a background spanning digital engagement, content creation, and creative design across multiple industries. Students engage with trainer-led online sessions, an active learning community, and a modern platform accessible on any device. The BSB40820 Certificate IV in Marketing and Communication is well positioned for those seeking to enter the marketing and communications field, transition from another career, or formalise existing skills with a recognised credential. Enquire to learn more. Please note: this course is not government funded.
What can I do after?
Upon successful completion of this course you will receive a BSB40820 Certificate IV in Marketing and Communication from Swinburne Open Education. This nationally recognised qualification equips graduates with practical skills in digital marketing, social media strategy, consumer behaviour analysis, market research, and digital content creation. These are skills valued by employers across a wide range of Australian industries. Graduates may pursue entry-level and coordinator-level roles such as marketing and communications officer, digital marketing assistant or coordinator, advertising account coordinator, market research assistant, or junior marketing analyst. The qualification also provides a strong foundation for those looking to upskill or change career direction into the marketing and communications field. With digital marketing roles in growing demand across Australia, this course offers a practical pathway into a field where versatile communication, critical thinking, and data analysis skills can be applied across many industries and workplace settings.
What are the fees?
Please enquire for further details.
Frequently Asked Questions
What you’ll need
To be eligible to study this course, applicants must meet the following entry requirements: Applicants must be 18 years old or older. This course is not available to international students IT requirements: Device requirement: To complete the Analyse Big Data unit (BSBXBD403), you’ll need access to a Windows computer to use Power BI Desktop. If you’re using a Mac or iPad, you’ll need to borrow a Windows device from a friend, family member, or workplace to complete this part of the course.
Subject summary
Course Units The BSB40820 Certificate IV in Marketing and Communication comprises six core units and six elective units. Core Units BSBCMM411 Make presentations BSBCRT412 Articulate, present and debate ideas BSBMKG433 Undertake marketing activities BSBMKG435 Analyse consumer behaviour BSBMKG439 Develop and apply knowledge of communications industry BSBWRT411 Write complex documents Elective Units BSBCRT411 Apply critical thinking to work practices BSBMKG442 Conduct e-marketing communications BSBXBD403 Analyse big data BSBXCM401 Apply communication strategies in the workplace SIRXECM002 Prepare digital content SIRXMKT006 Develop a social media strategy
Why Swinburne Open Education?
Swinburne Open Education is an online education provider offering vocational qualifications across a range of in-demand industries. Their courses cover business, accounting and bookkeeping, HR management, project management, marketing, early childhood education, community services, animal care, graphic design, and technology. Qualifications are awarded by Swinburne University of Technology, giving students a credential backed by a recognised Australian university. All courses are delivered fully online and are designed to be studied on any device, including mobile phones and tablets. Swinburne Open Education builds their courses in partnership with Australian industry, so the content is shaped around real workforce needs. Students get access to an interactive learning platform with online forums, direct messaging with trainers, and prompt feedback on assignments. Support is a clear focus for Swinburne Open Education. Dedicated enrolment consultants help students plan their study path, and trainers are available to answer questions and provide feedback throughout each course. This makes their offering well suited to people at any stage — whether balancing study with work and family, or starting fresh in a new direction. Qualifications are delivered under Swinburne University of Technology’s Registered Training Organisation registration (RTO 3059).
