Accredited courses from leading Australian universities, TAFEs and colleges
Diploma of Social Media Marketing
10904NAT
About the Course
Career Outcome
Fees
About the Course
The 10904NAT Diploma of Social Media Marketing, offered by Open Colleges, is designed to equip individuals with the essential skills and knowledge required to thrive in the dynamic field of social media marketing. This course covers a range of key learning areas, including the development of effective social media strategies, content creation, and audience engagement techniques. Participants will explore various platforms and tools, gaining insights into how to leverage social media for brand promotion and customer interaction.
Throughout the course, learners will engage with contemporary marketing practices, focusing on analytics and performance measurement to assess the impact of their social media efforts. The curriculum also emphasises the importance of understanding consumer behaviour and adapting marketing strategies accordingly. By the end of the program, participants will be well-prepared to navigate the complexities of social media marketing and contribute meaningfully to their organisations.
This diploma not only enhances professional capabilities but also fosters a forward-thinking mindset, essential for success in today’s digital landscape. Enquire to learn more about how this course can help elevate one’s career in social media marketing.
Please note: This is a fee-for-service course, it is not government funded.
What you’ll need
What you’ll need
To be eligible for entry into this course, applicants must meet the following requirements:
- Be at least 18 years old; AND
- Have completed Year 12 or equivalent; OR
- A qualification at Certificate III level or higher; OR
- Two years of industry experience in a role that requires the use of written documentation and communication.
English requirements:
- Have successfully completed English at Year 12 level; OR
- Have successfully completed a nationally recognised qualification at certificate III level or above; OR
- Have at least three years’ experience in a role that requires written communication and documentation.
Subject summary
Subject summary
In this social media marketing course, the subjects you may study include:
- NAT10904001- Plan, implement and manage content marketing
- SIRXMKT006 – Develop a social media strategy
- NAT10904002 – Plan, conduct and optimise organic social media marketing
- NAT10904003 – Plan, manage and optimise paid social media advertising campaigns
- NAT10904004 – Establish, build and leverage a personal brand on social media
- NAT10904005 – Plan, implement and manage social media conversion strategies
- BSBMKG542 – Establish and monitor the marketing mix
- BSBMKG545 – Conduct marketing audits
- BSBPMG430 – Undertake project work
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