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Artificial Intelligence (AI) in Marketing

Location

Online

Study Mode

Online

Awarded by

RMIT Online

Qualification

Short Courses

Course Fee

Price may vary

Duration

6 weeks (8 - 10 hours per week)

Start Date

Next start date: April 7, 2025

Payment Options

Fee For Service, Upfront payment

About the Course

Career Outcome

Fees

About the Course

Stay ahead in digital marketing with RMIT Online’s AI in Marketing course. This six-week program equips professionals with essential AI skills, from evaluating technologies to implementing ethical and strategic AI-driven marketing solutions. Participants will explore responsible marketing practices and gain hands-on experience with tools like Microsoft Copilot, ensuring they can effectively leverage AI for business success.

This course is tailored for both seasoned marketing professionals and those aspiring to enter the field, providing insights into how AI can be leveraged for personalisation, content creation, and market segmentation. Participants will engage in hands-on projects, culminating in a presentation that showcases their AI-enabled marketing strategy. By the end of the course, learners will be well-prepared to implement AI-driven initiatives that align with their organisational objectives, ensuring they remain competitive in a dynamic market.

With a focus on real-world applications and industry insights, the Artificial Intelligence (AI) in Marketing course not only enhances participants’ marketing capabilities but also prepares them for future challenges in the field. Enquire to learn more.

The next start date for this course is April 7, 2025.

What you’ll need

Marketing fundamentals experience is required.

Subject summary

In this Artificial Intelligence in Marketing course, the subjects you may study include:

Module 1: The potential of martech and AI in Marketing
Module 2: Deconstructing the customer journey to map an approach for AI integration
Module 3: Developing a holistic integration plan
Module 4: Evaluative, adjusting and ensuring responsible AI practices
Module 5: Escalating AI use to generate growth and revenue
Module 6: What’s next?

Why RMIT Online?

RMIT Online offers a world-class education experience that can be accessed from the comfort of home. This innovative provider is dedicated to helping individuals enhance their professional skills and advance their careers through a diverse range of online degrees and short courses.

With a strong emphasis on real-world skills, RMIT Online collaborates closely with respected industry partners to ensure that learners gain the knowledge and expertise needed to thrive in their chosen fields. As an accredited institution, RMIT is recognised as one of the most innovative and respected technology providers in Australia, making it an excellent choice for those looking to transform their career.