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Artificial Intelligence in Marketing

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Location
Online
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Study Mode
Online
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Awarded by
RMIT Online
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Qualification
Short Courses
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Course Fee
Price may vary
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Duration
6 weeks (8 - 10 hours per week)
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Start Date
Enquire now for upcoming start dates
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Payment Options
Payment plan, Upfront payment

About the Course

Career Outcome

Fees

About the Course

The Artificial Intelligence in Marketing course offered by RMIT Online is designed to equip marketing professionals with the skills necessary to navigate the rapidly evolving landscape of digital marketing technology. This course focuses on practical applications of AI, ethical considerations, and strategic implementation, ensuring participants can effectively leverage AI-driven initiatives to enhance their marketing strategies. Participants will explore the integration of AI technologies into marketing operations, learning to evaluate, justify, and design initiatives that align with organisational objectives.

Throughout the six-week course, learners will engage with industry experts and gain hands-on experience using tools like Microsoft Copilot. The curriculum covers essential topics such as the potential of martech and AI, customer journey mapping, and developing holistic integration plans. By the end of the course, participants will be able to present a well-justified AI initiative aimed at improving existing marketing activities, emphasising responsible AI practices. This course is ideal for both seasoned marketing professionals and those looking to enhance their skills in AI applications within marketing.

Enquire to learn more about how this course can elevate your marketing capabilities and prepare you for the future of the industry.

Course Overview

To be eligible to study this course, applicants must meet the following entry requirements:

  • Marketing fundamentals experience and/or,

In this Artificial Intelligence in Marketing course, the subjects you may study include:

  • Marketing fundamentals
  • The potential of martech and AI in Marketing
  • Deconstructing the customer journey to map an approach for AI integration
  • Developing a holistic integration plan
  • Evaluative, adjusting and ensuring responsible AI practices
  • Escalating AI use to generate growth and revenue

Why RMIT Online?

RMIT Online offers a world-class education experience that can be accessed from the comfort of home. This innovative provider is dedicated to helping individuals enhance their professional skills and advance their careers through a diverse range of online degrees and short courses.

With a strong emphasis on real-world skills, RMIT Online collaborates closely with respected industry partners to ensure that learners gain the knowledge and expertise needed to thrive in their chosen fields. As an accredited institution, RMIT is recognised as one of the most innovative and respected technology providers in Australia, making it an excellent choice for those looking to transform their career.