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About the Course
Career Outcome
Fees
The Artificial Intelligence in Marketing course offered by RMIT Online is designed to equip marketing professionals with the skills necessary to navigate the rapidly evolving landscape of digital marketing technology. This course focuses on practical applications of AI, ethical considerations, and strategic implementation, ensuring participants can effectively leverage AI-driven initiatives to enhance their marketing strategies. Participants will explore the integration of AI technologies into marketing operations, learning to evaluate, justify, and design initiatives that align with organisational objectives.
Throughout the six-week course, learners will engage with industry experts and gain hands-on experience using tools like Microsoft Copilot. The curriculum covers essential topics such as the potential of martech and AI, customer journey mapping, and developing holistic integration plans. By the end of the course, participants will be able to present a well-justified AI initiative aimed at improving existing marketing activities, emphasising responsible AI practices. This course is ideal for both seasoned marketing professionals and those looking to enhance their skills in AI applications within marketing.
Enquire to learn more about how this course can elevate your marketing capabilities and prepare you for the future of the industry.
Course Overview
To be eligible to study this course, applicants must meet the following entry requirements:
In this Artificial Intelligence in Marketing course, the subjects you may study include: