Course Type

Qualification Level

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Digital Marketing Strategy

Location

Online

Study Mode

Online

Awarded by

RMIT Online

Qualification

Short Courses

Course Fee

Price may vary

Duration

6 weeks (8-10 hours per week)

Start Date

Enquire for Upcoming Start Dates

Payment Options

Fee For Service, Upfront payment

About the Course

Career Outcome

Fees

About the Course

This course is currently 15% off if you enrol with RMIT Online by June 30, 2025

The Digital Marketing Strategy course offered by RMIT Online equips participants with the essential knowledge and tools to effectively plan and execute a successful digital marketing strategy. This course delves into the intricacies of the marketing mix, campaign objectives, and the critical phases of the marketing funnel, including awareness, consideration, conversion, and retention. Participants will learn to generate brand awareness, enhance customer acquisition, and drive engagement through practical, real-world applications.

Throughout the six-week course, learners will engage with industry experts and mentors, gaining insights into customer behaviour, SEO strategies, and social media campaigns. The curriculum is designed to help participants create a comprehensive multi-channel marketing strategy, develop audience plans, and measure the success of their initiatives. This course is particularly beneficial for junior marketing professionals, entrepreneurs, and mid-senior managers from non-marketing backgrounds who seek to enhance their digital marketing capabilities and drive business excellence.

RMIT Online is committed to supporting lifelong learning, offering flexible pathways that align with individual educational goals. By completing this course, participants will earn an RMIT credential, which can be validated and shared on social media platforms. Enquire to learn more.

What you’ll need

There are no pre-requisites for this course.

Subject summary

In this Digital Marketing Strategy course, the subjects you may study include:

- Module 1: What is your message and who is your customer?
- >Module 2: Marketing mix and the unique selling proposition (USPs)
- Module 3: Content, the customer journey, and campaign objectives
- Module 4: Digital Channels
- Module 5: Digital planning framework
- Module 6: Next steps

Why RMIT Online?

RMIT Online offers a world-class education experience that can be accessed from the comfort of home. This innovative provider is dedicated to helping individuals enhance their professional skills and advance their careers through a diverse range of online degrees and short courses.

With a strong emphasis on real-world skills, RMIT Online collaborates closely with respected industry partners to ensure that learners gain the knowledge and expertise needed to thrive in their chosen fields. As an accredited institution, RMIT is recognised as one of the most innovative and respected technology providers in Australia, making it an excellent choice for those looking to transform their career.