Digital Marketing Strategy

The Digital Marketing Strategy course offered by RMIT Online equips participants with the essential knowledge and tools to effectively plan and execute a successful digital marketing strategy. This course delves into the intricacies of the marketing mix, campaign objectives, and the critical phases of the marketing funnel, including awareness, consideration, conversion, and retention. Participants will learn to generate brand awareness, enhance customer acquisition, and drive engagement through practical, real-world applications.

Throughout the six-week course, learners will engage with industry experts and mentors, gaining insights into customer behaviour, SEO strategies, and social media campaigns. The curriculum is designed to help participants create a comprehensive multi-channel marketing strategy, develop audience plans, and measure the success of their initiatives. This course is particularly beneficial for junior marketing professionals, entrepreneurs, and mid-senior managers from non-marketing backgrounds who seek to enhance their digital marketing capabilities and drive business excellence.

RMIT Online is committed to supporting lifelong learning, offering flexible pathways that align with individual educational goals. By completing this course, participants will earn an RMIT credential, which can be validated and shared on social media platforms. Enquire to learn more.

The next start date for this course is March 10, 2025.