Course Type

Qualification Level

Study method

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Marketing Analytics and Insights

Location

Online

Study Mode

Online

Awarded by

RMIT Online

Qualification

Short Courses

Course Fee

Price may vary

Duration

6 weeks (5 - 8 hours per week)

Start Date

Enquire now for upcoming start dates

Payment Options

Fee For Service, Upfront payment

About the Course

Career Outcome

Fees

About the Course

This course is currently 15% off if you enrol with RMIT Online by June 30, 2025

The Marketing Analytics and Insights course offered by RMIT Online is designed to empower marketing professionals with the essential skills needed to leverage data for strategic decision-making. This course focuses on practical applications of marketing analytics, particularly through tools such as Google Analytics, Tableau, and Adobe Analytics. Participants will learn to measure, analyse, and optimise marketing performance, ultimately enhancing their ability to drive business results through data-driven insights. The course culminates in a project where students will analyse a real-world dataset and present actionable marketing tactics based on their findings.

Throughout the six-week course, learners will explore various aspects of marketing data, including customer segmentation, data visualisation, and ethical considerations surrounding data use. The curriculum is tailored for early to intermediate marketers, providing them with the knowledge to create comprehensive customer profiles and develop personalised marketing strategies. By engaging with industry experts and real-world scenarios, participants will gain a robust understanding of how to turn data into meaningful insights that can significantly impact their marketing efforts.

With a commitment of 5 to 8 hours per week, this course offers a flexible online learning experience that fits into the busy schedules of professionals. By completing the Marketing Analytics and Insights course, participants will not only enhance their analytical skills but also earn a credential from RMIT, a respected institution in the field of education. Enquire to learn more.

What you’ll need

There are no prerequisites for this course.

Subject summary

In the Marketing Analytics and Insights course, the subjects that may be studied include:

Data and Insights
Marketing Data Analysis
Customer Segmentation
Data Visualisation Techniques
Google and Adobe Analytics
Data Ethics and Legislation

Why RMIT Online?

RMIT Online offers a world-class education experience that can be accessed from the comfort of home. This innovative provider is dedicated to helping individuals enhance their professional skills and advance their careers through a diverse range of online degrees and short courses.

With a strong emphasis on real-world skills, RMIT Online collaborates closely with respected industry partners to ensure that learners gain the knowledge and expertise needed to thrive in their chosen fields. As an accredited institution, RMIT is recognised as one of the most innovative and respected technology providers in Australia, making it an excellent choice for those looking to transform their career.