Marketing Analytics and Insights

The Marketing Analytics and Insights course offered by RMIT Online is designed to empower marketing professionals with the essential skills needed to leverage data for strategic decision-making. This course focuses on practical applications of marketing analytics, particularly through tools such as Google Analytics, Tableau, and Adobe Analytics. Participants will learn to measure, analyse, and optimise marketing performance, ultimately enhancing their ability to drive business results through data-driven insights. The course culminates in a project where students will analyse a real-world dataset and present actionable marketing tactics based on their findings.

Throughout the six-week course, learners will explore various aspects of marketing data, including customer segmentation, data visualisation, and ethical considerations surrounding data use. The curriculum is tailored for early to intermediate marketers, providing them with the knowledge to create comprehensive customer profiles and develop personalised marketing strategies. By engaging with industry experts and real-world scenarios, participants will gain a robust understanding of how to turn data into meaningful insights that can significantly impact their marketing efforts.

With a commitment of 5 to 8 hours per week, this course offers a flexible online learning experience that fits into the busy schedules of professionals. By completing the Marketing Analytics and Insights course, participants will not only enhance their analytical skills but also earn a credential from RMIT, a respected institution in the field of education. Enquire to learn more.