In a nutshell
Everyone knows data is important. But there’s a difference between reading numbers and knowing what to do with them. Analysis is good, but there’s a lot more to data than pie charts. So how do you bridge the gap between analytics and strategy to bring the whole business on the data journey?
Marketing Analytics and Insights from RMIT Online will teach you how to read and interpret data, and (more importantly) how to use data to make strategic business decisions and leverage AI to better connect with customers. The trick is getting people to see the value in numbers. Engaging various stakeholders, even the skeptical ones. Showing them there’s a better way to do business rather than gut instinct and subjective opinion. It’s the future of marketing – and it’s pretty exciting.
What you’ll need
There are no prerequisites for this course.
In this Marketing Analytics and Insights course, the subjects you may study include:
Making sense of data and insights
- Send the right message at the right time
- Create customer journeys using insights
- Identify problems and opportunities using data
Exploring the world of marketing data
- Data for marketing
- Understanding anonymous vs known data
- Making the most of the other data sources
- What is aggregate data
- Visualise data
- Analyse data using tools and gain insights
- Understanding what is 'known'
- Visualise and analyse 'known' data
Tools for taking action
- Customer acquisition
- The potential of AI and other emerging technologies
- New tools to deliver improved customer experience
Review and what's next
- Feedback and results
Why RMIT Online?
Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!
Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.
Studying online doesn’t mean you have to go through the learning journey solo. When you study with RMIT Online you’ll be connected with a support team and a global network of industry experts, academics and peers, who will help you every step of the way. Whether you have a technical issue, feel bogged down and need someone to talk to or struggling with an assignment - they’ve got the right people to help get you to where you want to be.