Double Diploma of Social Media Marketing and Marketing and Communication

The Diploma of Marketing and Communication (BSB50620) requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:

• BSBWRT411 – Write complex documents
• BSBCMM411 – Make presentations
• BSBCRT412 – Articulate, present and debate ideas
• BSBMKG433 – Undertake marketing activities
• BSBMKG435 – Analyse consumer behaviour
• BSBMKG439 – Develop and apply knowledge of communications industry

OR

• Have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of CAL’s Learning Coaches.

Find out more in your Course Guide, or speak to one of CAL’s Learning Consultants.

The subjects you’ll study in this course include:

• NAT10904001 – Plan, implement and manage content marketing
• NAT10904002 – Plan, conduct and optimise organic social media marketing
• NAT10904003 – Plan, manage and optimise paid social media advertising
• NAT10904004 – Establish, build and leverage a personal brand on social media
• NAT10904005 – Plan, implement and manage social media conversion strategies
• SIRXMKT006 – Develop a social media strategy
• BSBPMG430 – Undertake project work
• BSBMKG541 – Identify and evaluate marketing opportunities
• BSBMKG542 – Establish and monitor the marketing mix
• BSBMKG552 – Design and develop marketing communication plans
• BSBMKG555 – Write persuasive copy
• BSBFIN501 – Manage budgets and financial plans
• SIRXMKT007 – Develop a digital marketing plan
• BSBCRT512 – Originate and develop concepts
• BSBMKG545 Conduct marketing audits