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Bachelor of Applied Business (Marketing)

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Location
Online
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Study Mode
Online
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Awarded by
Ducere Global Business School (RTO: 40675)
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Qualification
Bachelor's Degree
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Course Fee
Price may vary
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Duration
2-4 years
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Start Date
January, April, July, October - Enquire Now
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Payment Options
HECS-HELP, Upfront payment

About the Course

Career Outcome

Fees

About the Course

The Bachelor of Applied Business (Marketing) offered by Ducere Global Business School is designed to equip students with the essential skills and knowledge required to thrive in the dynamic field of marketing. This course provides a comprehensive understanding of marketing principles, consumer behaviour, and strategic marketing management. Students will explore various aspects of digital marketing, brand management, and market research, ensuring they are well-prepared to meet the demands of modern businesses.

Throughout the program, learners will engage in practical projects and case studies that reflect real-world challenges, fostering critical thinking and problem-solving abilities. The curriculum emphasises the importance of innovation and adaptability in marketing strategies, preparing graduates to navigate the ever-evolving landscape of the industry. With a focus on both theoretical foundations and practical applications, this course aims to develop well-rounded marketing professionals who can contribute effectively to their organisations.

By choosing the Bachelor of Applied Business (Marketing), students will benefit from Ducere’s commitment to providing a forward-thinking educational experience that aligns with current industry trends. This course not only enhances academic knowledge but also cultivates essential soft skills such as communication, teamwork, and leadership. Enquire to learn more.

Ducere Online Bachelor Program

To be eligible to enrol in this course, you must:

  • Have completed Year 12  (or equivalent); OR
  • Have successfully completed a Higher Education qualification; OR
  • Have successfully completed a Vocational qualification (AQF Level 4); OR
  • Qualify for a Work and Life Experience Entry with demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

In this business marketing course, the key areas you will cover include:

  • Advanced Digital Marketing
  • Competitive Market Positioning
  • Marketing Strategy and Planning
  • Project Management and Leadership
  • Innovation and Design Thinking
  • Big Data and Market Research
  • Brand Development and Product Management

Why Ducere Global Business School?

Ducere Global Business School is at the forefront of innovative online education in Australia, partnering with esteemed universities to offer a unique learning experience. With a global faculty comprising over 250 world leaders, including Presidents, Prime Ministers, and Fortune 500 CEOs, students are immersed in a rich tapestry of knowledge and insights. Ducere’s approach focuses on practical skills, allowing students to engage in real-world projects with industry giants such as KPMG, PwC, and Disney.

Students at Ducere benefit from a supportive learning environment that prioritises their professional growth. Notably, over 44% of Ducere students experience a salary increase or promotion before graduation, highlighting the effectiveness of their innovative curriculum. With no exams and the flexibility to tailor assignments to personal passions, Ducere ensures that education is both relevant and engaging. Additionally, the school has awarded $1.4 million in scholarships over the past three years, making quality education accessible to a diverse range of students.

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