In a nutshell
Build the specialist skills and knowledge you’ll need to take a significant next step in your career with the Graduate Certificate in Marketing and Digital Strategy from UTS Online.
Designed for those who want to develop core marketing capabilities to become adaptive marketing professionals and prepare for the future of digital marketing, this course will give you the foundational skills and knowledge to drive marketing strategies.
Created with industry leaders, this 100% online course will allow you to develop an understanding of core, contemporary marketing concepts to give you the confidence to apply new theories and frameworks to your everyday practice.
What you’ll need
To be eligible to study this course, applicants must meet the following entry requirements:
- A recognised bachelor’s degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue postgraduate studies; OR
- A minimum of four years’ full-time (or equivalent) relevant business-related work experience. The relevant work experience must be demonstrated through a CV and a Statement of Service confirming the dates of employment and the position held within the organisation.
In this marketing course, you'll study the following core subjects, plus two electives of your choice.
- Customer-Centric Marketing
- Consumer Insights
- Data-Driven Marketing
- Digital Customer Behaviour
- Digital Marketing Today
- Branding in the Digital World
Why UTS Online?
Technology is driving change. At UTS Online we use the latest learning technology to help you get ahead and stay ahead in a changing world, faster.
UTS is the top-ranked young university in Australia and ranked 11th globally*.
Our 100% online postgraduate courses give you the opportunity to access our world-class education wherever you are.
Our courses are created by leading industry academics who partner with organisations operating at the edge of progress.
The courses are delivered through an innovative and interactive online platform, designed by experts in online education who understand how to make lessons personal and engaging.
With UTS Online, you’ll develop the skills and knowledge you need for your immediate future as well as the capability to keep adapting as new technologies, new career environments and new social challenges change our world even more.
*QS Top 50 Under 50, 2020
You'll have the support you need to succeed with a dedicated Student Success Advisor who will navigate and motivate you through to graduation day.