In a nutshell
Are you an aspiring growth marketer? The Growth Marketing Professional course from Lumify Learn has a focus on digital marketing skills and includes valued and globally recognised certifications from the Digital Marketing Institute (DMI) and Google, the undisputed market leader in digital advertising.
This course will take 3 months to complete (with no prerequisites), and will help you develop in-demand skills, positioning you for a rewarding career in marketing.
Marketing drives business growth, and the Growth Marketing Professional course will equip you with the knowledge and skills to contribute to business success. Gain theoretical knowledge and practical know-how to run successful growth marketing programs using the latest tools, plus the ability to analyse and optimise campaign performance.
This course covers all the fundamentals including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition and program management to make you a master of growth. You’ll also learn about customer success, front end development and marketing automation to help you become a complete growth hacker.
What you’ll need
There are no prerequisites for this course.
The Growth Marketing Professional course is made up of three Certifications, provided through Digital Marketing Institue and Google. Each Certification is comprised of numerous courses:
Certified Digital Marketing Professional
This program is a foundation course designed to provide students with an overview of the variety of digital marketing channels and equip you with skills to effectively use those channels in building and implementing a cohesive digital marketing strategy.
Google Analytics Individual Qualification
This course includes basic and advanced Google Analytics concepts, covering planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
Google Ads Search Certification
With this online course, you will be able to demonstrate your mastery of building and optimizing Google Search campaigns. You will have the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
Other Course Inclusions
Job-ready personal development skills and assessments
Front-End Development for Website Optimisation, Customer Success Management Fundamentals, Growth Hacking Tools and Project Management Frameworks
Access to sourced content from Digital Marketing Institute, the global certification standard in Digital Marketing education, including lifetime membership, practical activities, real-world scenario templates, toolkits and much more
Why Lumify Learn?
Want to make your mark in the Information, Communications & Technology (ICT) industry? Looking for a qualification that’ll get you workplace ready? Need to build to right future-focus skills? Study with confidence when you study an ICT course with Lumify Learn.
With innovative online courses in web development, information technology and more, Lumify Learn offers you industry-recognised training that’ll give you the confidence and skills to pursue your dream job in this thriving industry.
Lumify Learn is part of the Lumify Group, Australia’s largest provider of corporate IT and process training. As partners of many world-class companies including Microsoft, Google and CISCO, your training will be up-to-date with the latest processes, technology and platforms.
At Lumify Learn, they’re all about making sure you have the resources conquer your study goals and achieve your career aspirations.
Studying online doesn’t mean you have to feel alone. Be led and supported by expert tutors who will share their extensive knowledge from working in the IT field, and gain access to a supportive online community of peers where you can discuss coursework, study tips and assessments.