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Bachelor of Communication (Digital Media Production)
Shape the way we engage with our world and build in-demand skills for an emerging industry by studying a communications course.
Depending on your interests, you may pursue a career in communications, media, marketing, or advertising after completing a communications course, and may take on a wide variety of information management and communications roles after completing your course.
If you choose to work as a communications manager after completing a communications course, you’ll likely be responsible for designing and implementing communications strategies and policies, managing the production of content that complies with communications guidelines, and managing a creative team.
If you choose to work as a public relations manager, you’ll likely be responsible for designing and developing a public relations strategy, overseeing the development of pitches, audiences and relevant materials such as photographs and press releases, and maintaining relationships with journalists and talent managers.
If you work as a communications officer, marketing assistant or public relations coordinator, you’ll likely be responsible for producing content, including press releases, website and advertising copy, photos and graphics, printed collateral, merchandise, and other relevant materials. You may also be responsible for coordinating and managing social media platforms and other online tools like blogs and web communities.
Roles you may take on after completing a communications course include:
You’ll thrive in a communications role if you:
The Australian Government’s Job Outlook states that communications is a large and growing sector in Australia. Currently employing approximately 20,700 people as communications officers and coordinators, the sector is expected to expand to employ an additional 1,500 people by 2020, and is expected to continue growing strongly for the next decade.
Additionally, after completing a communications course, you’ll be qualified to work in a variety of roles in the media, marketing and advertising sectors, and will enjoy the opportunity to seek employed across a range of growing industries.
PayScale offers a range of salary predictions for difference communications roles. If you choose to pursue employment as a communications officer or communications coordinator, you can expect to earn an average salary between $68,000 and $69,000 per year. If you choose to work in public relations, you can expect to earn an average annual salary of approximately $69,000.
If you work as a communications manager or advisor, you can expect to earn on average between $53,000 and $135,000 per year, with an annual average salary of approximately $85,000. According to PayScale, prior experience has the greatest impact on earning capacity, with approximately 20 per cent of managers identifying experience as a significant factor influencing their salaries.