What course do I need to do to become an Advertising or Marketing Professional?
Advertising or Marketing Professionals are tasked with the development and coordination of advertising strategies and campaigns while also supporting business growth through the execution of marketing objectives. They will also be involved in identifying and developing market opportunities for new and existing goods and services.
Determining the market needs of an organisation, assisting in the generation, implementation and maintenance of market plans as well as promotions, pricing, product development and advertising strategies are also key aspects of an Advertising or Marketing Professional’s responsibilities.
An organisation’s public image is also within the purview of the Advertising or Marketing Professional role and, as such, they are involved in planning and organising publicity campaigns, undertaking or commissioning public opinion research and predicting current and future consumer trends.