Accredited online and on-campus courses from leading Australian universities, TAFEs and colleges
In a nutshell
Service design involves both the delivery and the experience of a service. This 10-week Service Design course from Academy Xi prepares students to understand, refine and create services, and deliver a thoughtful brand experience.
Studying part-time, you’ll learn how to use essential service design methods, tools and techniques to create a new service experience, or improve an existing one. You’ll also learn how to conduct industry research; create customer journeys, experience maps and service blueprints; and develop effective and powerful pitches and presentations.
Each week focuses on new techniques and tools that can be applied in existing positions or used to begin a new career. You will complete a portfolio project, gain real-world experience and emerge ready to apply service design principles across a range of industries and disciplines.
What you’ll need
There are no eligibility requirements for this course.
Subject summary
In this marketing course, the subjects you may study include:
- Introduction to Service Design
- Service Design
- Service Design Principles
- Meet the Client
- Problem Definition
- Service Scope
- Framing the Service
- Understanding the problem space
- Understanding People
- Stakeholder Maps
- Directed Storytelling
- Research Techniques
- Research planning
- Proto-personas
- Exploring Services
- Service Threats
- Service Opportunities
- Creating Service Concepts
- Creative Thinking and Ideation
- Storyboards
- Prototyping Services
- Involving the customer
- Concept Walkthrough
- Co-creation and Usability testing
- Communicating Service Concepts
- Service Blueprints
- Service Evolution
- Presentations and walkthroughs
- Project Presentations
Why Academy Xi?
Get up to speed with some of the most in-demand skills when you study with Academy Xi and prepare to design a brighter future!
Boost your knowledge in all things digital and tech when you study at their Melbourne or Sydney campus. From to Virtual Reality Design to Service Design, UX and Growth Marketing... their entire suite of courses are led by industry leaders and aim to give you the best head start.
Whether you’re a beginner or want to brush up on your studies, each session with Academy Xi will unlock new skills and techniques for you to implement right away.
When you join Academy Xi you’ll be part of a team who have a genuine interest in your success. They’re classes are kept small which means your mentor will have more focus on you.
“The instructors took time to understand each student... and provided tailored instruction. I also really enjoyed the collaborative classroom setting – I learned a lot from my fellow students. The instructors were brilliant and passionate and the Academy Xi family were extremely supportive.” – Academy Xi graduate
Gain the confidence, support and knowledge to enter the next chapter of your career with Academy Xi.
Campus locations
This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations: