What does Sales Manager mean?
Sales Managers guide and supervise a team of salespeople within a company or organisation. They set goals and quotas, develop sales plans, provide training, direct the distribution of goods and services by assigning sales territories, mentor the members of their sales team to improve performance and may also be involved in the hiring and firing process.
As well as liaising with dealers and distributors, Sales Managers work closely with the heads of other departments and need to be able to communicate effectively. They utilise data from the marketing team to determine promising areas and new customers to target and, in turn, supply information on inventory needs and consumer trends and preferences to the research, design and warehousing divisions.
The ability to analyse and interpret complex data enables a Sales Manager to anticipate inventory requirements, predict customer behaviours and maximise sales potential by determining the most effective sales strategy for each customer, store or region.
What is a Sales Manager's role?
- Guiding and supervising regional managers and local sales teams.
- Establishing and coordinating training for sales representatives.
- Monitoring consumer trends and customer behaviours to focus and refine sales strategies.
- Liaising with other departments regarding sales needs and customer preferences.
- Resolving customer complaints regarding sales and services and communicating consumer feedback in order to improve products.
- Preparing budgets and approving expenditures.
- Projecting future sales and analysing statistics to determine product and service profitability.
Fast Facts - Sales Manager
- Average Age: 41
- Male Share: 62.30%
- Full-Time Share: 89.50%
- Average Hours: 42.9 hours per week
- Level of Study: A Bachelor Degree or higher
- Average Salary: $1,858 per week Before Tax
- Unemployment Levels: below average
- 2015 Employment Numbers: 125,900
- Projected Growth: moderate
- 2020 Employment Numbers: 132,500