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Marketing Courses

35 Courses

Displaying 6 of 35 courses

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Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

The Certificate IV in Entrepreneurship and New Business (BSB40320) and Certificate IV in Marketing and Communication (BSB40820) offered by Open Colleges provides a comprehensive foundation for individuals aspiring to excel in the dynamic fields of business and marketing. This course is designed to equip participants with essential skills in developing innovative business ideas, understanding market trends, and effectively communicating with diverse audiences. Through a blend of theoretical knowledge and practical application, learners will explore key concepts such as business planning, marketing strategies, and customer engagement techniques.

Throughout the course, students will engage in various learning activities that foster critical thinking and creativity, enabling them to navigate the complexities of entrepreneurship and marketing. The curriculum emphasises real-world scenarios, encouraging participants to apply their learning to actual business challenges. By the end of the program, graduates will possess the confidence and expertise to launch their own ventures or enhance their marketing capabilities within existing organisations. Enquire to learn more.

Please note: This is a fee-for-service course, it is not government funded.

Online

Varies

Online

Self-paced; maximum 30 months

Career Outcomes

Account Executive

Account Manager

Advertising Executive

BSB30120

Certificate III in Business (Customer Engagement)

The BSB30120 Certificate III in Business (Customer Engagement) offered by Foundation Education is designed to equip individuals with the essential skills and knowledge required to excel in customer-focused roles within various business environments. This course covers key learning areas such as effective communication, customer service strategies, and the use of technology to enhance customer engagement. Participants will gain practical insights into managing customer relationships and understanding customer needs, which are crucial for driving business success.

Throughout the course, learners will explore the principles of customer engagement, including how to create positive customer experiences and resolve issues effectively. The curriculum also emphasises the importance of teamwork and collaboration in a business setting, preparing students to work efficiently in diverse teams. By the end of the program, participants will be well-prepared to contribute meaningfully to their organisations and advance their careers in customer service and business operations.

This qualification not only provides foundational knowledge but also encourages a proactive approach to customer engagement, making it a valuable asset for anyone looking to enhance their professional capabilities in the business sector. Enquire to learn more.

Please note: This is a fee-for-service program, it is not government funded.

Online

Varies

Online

Up to 12 months part-time

Career Outcomes

Administrative Assistant

Customer Service Assistant

Marketing Assistant

Artificial Intelligence in Marketing

The Artificial Intelligence in Marketing course offered by RMIT Online is designed to equip marketing professionals with the skills necessary to navigate the rapidly evolving landscape of digital marketing technology. This course focuses on practical applications of AI, ethical considerations, and strategic implementation, ensuring participants can effectively leverage AI-driven initiatives to enhance their marketing strategies. Participants will explore the integration of AI technologies into marketing operations, learning to evaluate, justify, and design initiatives that align with organisational objectives.

Throughout the six-week course, learners will engage with industry experts and gain hands-on experience using tools like Microsoft Copilot. The curriculum covers essential topics such as the potential of martech and AI, customer journey mapping, and developing holistic integration plans. By the end of the course, participants will be able to present a well-justified AI initiative aimed at improving existing marketing activities, emphasising responsible AI practices. This course is ideal for both seasoned marketing professionals and those looking to enhance their skills in AI applications within marketing.

Enquire to learn more about how this course can elevate your marketing capabilities and prepare you for the future of the industry.

Online

Varies

Online

6 weeks (8 - 10 hours per week)

Diploma of Fashion Marketing and Enterprise

The Diploma of Fashion Marketing and Enterprise offered by Billy Blue College of Design provides a comprehensive exploration of the dynamic fashion industry. This course equips students with essential skills in marketing, branding, and business strategies tailored specifically for the fashion sector. Participants will delve into the intricacies of consumer behaviour, digital marketing, and the development of effective marketing campaigns, ensuring they are well-prepared to navigate the fast-paced world of fashion marketing.

Throughout the course, students will engage in practical projects that foster creativity and innovation, allowing them to apply theoretical knowledge in real-world scenarios. The curriculum also emphasises the importance of sustainability and ethical practices within the fashion industry, preparing graduates to contribute positively to the evolving landscape of fashion marketing. With a focus on collaboration and networking, this diploma not only enhances individual skill sets but also builds connections within the industry.

Enquire to learn more about how the Diploma of Fashion Marketing and Enterprise can elevate one’s career in the fashion industry and provide the tools necessary for success in this vibrant field.

Blended, On Campus, Online

Varies

NSW, Online, QLD, VIC

1 year full time, 2 years part time, 6 months accelerated

Career Outcomes

Advertising or Marketing Professional

Business Coordinator

Event Coordinator

Diploma of Business (Marketing)

The Diploma of Business (Marketing) offered by Torrens University Australia is designed to equip individuals with the essential skills and knowledge required to thrive in the dynamic field of marketing. This course covers a range of key learning areas, including marketing principles, consumer behaviour, and strategic marketing planning. Participants will engage with contemporary marketing practices and develop a comprehensive understanding of how to effectively promote products and services in various markets.

Throughout the course, students will explore innovative marketing strategies and the impact of digital technologies on consumer engagement. The curriculum emphasises practical applications, allowing learners to apply theoretical concepts to real-world scenarios. By fostering critical thinking and analytical skills, the Diploma of Business (Marketing) prepares graduates to navigate the complexities of the marketing landscape and make informed decisions that drive business success.

This qualification not only enhances professional capabilities but also opens doors to a variety of career opportunities in marketing and business management. With a focus on both foundational knowledge and advanced marketing techniques, this course is ideal for those looking to elevate their career prospects in a competitive environment. Enquire to learn more.

Blended, On Campus, Online

Varies

Adelaide, Brisbane, Melbourne, Online, Sydney

1 year full-time, 2 years part-time

Career Outcomes

Marketing Officer

Bachelor of Applied Business (Marketing)

The Bachelor of Applied Business (Marketing) offered by Ducere Global Business School is designed to equip students with the essential skills and knowledge required to thrive in the dynamic field of marketing. This course provides a comprehensive understanding of marketing principles, consumer behaviour, and strategic marketing management. Students will explore various aspects of digital marketing, brand management, and market research, ensuring they are well-prepared to meet the demands of modern businesses.

Throughout the program, learners will engage in practical projects and case studies that reflect real-world challenges, fostering critical thinking and problem-solving abilities. The curriculum emphasises the importance of innovation and adaptability in marketing strategies, preparing graduates to navigate the ever-evolving landscape of the industry. With a focus on both theoretical foundations and practical applications, this course aims to develop well-rounded marketing professionals who can contribute effectively to their organisations.

By choosing the Bachelor of Applied Business (Marketing), students will benefit from Ducere’s commitment to providing a forward-thinking educational experience that aligns with current industry trends. This course not only enhances academic knowledge but also cultivates essential soft skills such as communication, teamwork, and leadership. Enquire to learn more.

Digital Marketing Coordinator

Average Salaries

Career Outcomes

Graduating

Right for you

Job Opportunities

About Marketing

The marketing industry in Australia is a dynamic and rapidly evolving sector that plays a crucial role in driving business growth and consumer engagement. With over 106,400 professionals employed in various marketing roles, this industry is characterised by its innovative approaches to advertising, market research, and strategic communication. The median age of professionals in this field is 36, reflecting a vibrant mix of experience and fresh perspectives that contribute to its ongoing evolution.

Marketing professionals are responsible for developing and coordinating advertising strategies that not only promote products and services but also create meaningful connections with consumers. They analyse consumer behaviour, interpret market trends, and devise campaigns that resonate with target audiences. This proactive approach to understanding market dynamics ensures that businesses can effectively position themselves in a competitive landscape.

With a strong emphasis on education and professional development, many marketers hold bachelor degrees or higher qualifications, showcasing their commitment to continuous learning. The industry is also notable for its diverse workforce, with women making up 57% of the marketing professionals, highlighting the inclusive nature of this field. As businesses increasingly recognise the importance of effective marketing strategies, the demand for skilled professionals continues to grow, promising exciting opportunities for those looking to advance their careers.

As the marketing landscape continues to adapt to technological advancements and changing consumer preferences, professionals in this industry are well-positioned to lead the charge in innovative marketing practices. With a focus on creativity and data-driven decision-making, the marketing industry in Australia is not only thriving but also paving the way for future growth and success.

Average Salaries

Marketing workers may earn between $51000 and $120000 per year

min $51k

ave $77k

max $120k

The average annual salary for the Marketing industry in Australia is around $85,000 but this varies based on qualifications and experience, so this number is only an estimation of current data.

Career Outcomes

After completing a course in advertising and marketing, graduates may seek employment in various roles within the marketing and advertising sectors. Potential positions include working as a:

Marketing Specialist
Advertising Executive
Market Research Analyst
Brand Manager
Digital Marketing Manager

What do Marketing graduates do?

Graduates in advertising and marketing engage in a variety of tasks that contribute to the success of their organisations. They may be involved in:

Planning and developing advertising campaigns to support sales objectives.
Advising clients on effective advertising strategies to reach target markets.
Coordinating the production of advertising materials, including artwork and copywriting.
Analysing consumer data to identify trends and preferences.
Conducting market research to assess demand for new products and services.

Additionally, they may work on:

Creating and managing social media marketing strategies.
Developing content for various marketing channels.
Monitoring and reporting on campaign performance metrics.
Collaborating with cross-functional teams to align marketing efforts with business goals.
Staying updated on industry trends and best practices to enhance marketing effectiveness.

Is Marketing right for you?

To thrive in the advertising and marketing industry, individuals should possess a range of skills, including:

Strong communication and interpersonal skills.
Analytical thinking and problem-solving abilities.
Creativity and innovation in campaign development.
Proficiency in digital marketing tools and platforms.
Understanding of consumer behaviour and market research techniques.
Ability to work collaboratively in a team environment.
Time management and organisational skills.
Adaptability to changing market conditions.
Attention to detail in project execution.
Knowledge of branding and advertising principles.

Job opportunities

The job market for advertising and marketing professionals is robust, with a steady demand for skilled individuals. According to recent data, the industry is expected to grow, creating approximately 7,000 new jobs annually. This growth is driven by the increasing importance of digital marketing and the need for businesses to effectively reach their target audiences.

Job opportunities can be found across various sectors, including professional services, retail, and manufacturing. Graduates may find roles in advertising agencies, corporate marketing departments, and non-profit organisations. The median weekly earnings for professionals in this field are around $1,803, reflecting the value placed on their expertise.

Industry Bodies

Marketing Industry Associations – Marketing.com.au
Australian Marketing Institute (AMI) – the largest network for professional marketers in Australia
Homepage | ADMA
Advertising, Communications, Marketing and Media
Australian Association of National Advertisers: The Voice for Brands