Accredited courses from leading Australian universities, TAFEs and colleges
Qualification Level
Accredited courses from leading Australian universities, TAFEs and colleges
A Market Research Analyst finds where demand exists for new goods and services and builds advertising strategies. They also help businesses understand what consumers want now and in the future. This role sits within the Advertising and Marketing Professionals group and usually needs a bachelor’s degree or higher (VETASSESS, 2024).
Market Analysts use number-based and interview-based research to inform planning. They work across professional services, financial services, and retail. They use tools such as SPSS, R, and Tableau to turn raw data into insights for senior leadership.
The role needs precision. A Market Analyst must design sound research methods, manage data quality, and share findings with senior leaders. Those who advance often move into marketing strategy, brand management, or consumer insights roles.
A Master of Marketing or MBA can speed up career growth. Both the Australian Marketing Institute (AMI) and The Research Society offer accreditation pathways. These signal technical skill and ethical standards to employers. Find master’s degree courses in marketing on StudySelect.
Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.
