Accredited courses from leading Australian universities, TAFEs and colleges
© 2026 StudySelect. All Rights Reserved.Qualification Level
Accredited courses from leading Australian universities, TAFEs and colleges
© 2026 StudySelect. All Rights Reserved.A Media Manager builds and runs media strategy for an organisation. They oversee campaigns across digital, print, and broadcast channels. They make sure content aligns with business goals. For brands that rely on public profile, this role shapes how people see them.
Most Media Managers hold a bachelor degree in marketing, communications, or media studies. Many work up through roles in media planning, content, or public relations. Senior roles often require years of hands-on experience plus proven campaign results.
Core tasks include planning media buys, briefing creative teams, reviewing audience data, and reporting on results. Media Managers also handle crisis comms and manage ties with media outlets and external agencies.
The Australian Marketing Institute (AMI) offers a formal credential for this field. Its Certified Practising Marketer (CPM) status is well-regarded by employers and clients across Australia.
Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.
