Accredited courses from leading Australian universities, TAFEs and colleges
© 2026 StudySelect. All Rights Reserved.Qualification Level
Accredited courses from leading Australian universities, TAFEs and colleges
© 2026 StudySelect. All Rights Reserved.A Promotions Manager plans and runs campaigns that grow revenue and boost brand standing. This role calls for both strategic thinking and hands-on skills.
Day to day, a Promotions Manager does market research, sets campaign goals, and manages delivery across many channels. They track results against clear KPIs and use data to make better decisions. Working closely with sales, marketing, and product teams is central to the job.
Managing the budget is a key duty. Promotions Managers control promo spend, negotiate with vendors, and make sure each campaign delivers a strong return. Legal compliance matters too, above all for trade promotions under Australian Consumer Law.
Most Promotions Managers hold a bachelor degree in marketing, business, or communications. Many also earn professional status through the Australian Marketing Institute (AMI). This career has a clear path to senior roles such as Marketing Manager, Brand Manager, or Head of Marketing.
Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.
