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How to Become a Public Relations Consultant in Australia: careers in Public Relations
Definition of a Public Relations Consultant
A Public Relations Consultant manages how an organisation is seen and heard in public. They run campaigns and advise clients on what to say and when.
Each day they write press releases, manage media ties, and advise leaders on communication risk. They also plan outreach programs and check coverage to see if campaigns are working. Crisis communication is a core skill in this field.
Most consultants hold a Bachelor of Communication (Public Relations) or a related degree. Most employers want a strong portfolio as well as a formal degree. CPRA membership helps consultants grow their careers and build credibility in the field.
The field has strong future demand across Australia. Jobs and Skills Australia (2025) reports 32,300 PR professionals working nationally, with annual growth of around 1,300 roles. Sydney and Melbourne are the largest markets, though demand exists in every state and territory.
About the author
Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.
