Accredited courses from leading Australian universities, TAFEs and colleges
Qualification Level
Accredited courses from leading Australian universities, TAFEs and colleges
A Marketing Assistant helps a marketing team build and run campaigns, make content, and share results. The role is a clear entry point to marketing work in Australia.
Key duties include market research, content creation, social media, and campaign support. Assistants also do admin tasks such as CRM updates and results reporting.
Most employers now want strong digital skills. Knowing tools such as Google Analytics, HubSpot, and Adobe Creative Suite is a plus in most roles.
Marketing Assistants often move to Coordinator or Specialist roles as they grow. The broader advertising and marketing professionals group has strong future demand in Australia (yourcareer.gov.au, 2025).
Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.
